Local marketing with reviews

Reviews are one of the few pieces of marketing a small business does not write itself, which is why people trust them. These guides cover ways to put them to work: where to show them on your website and in your shop, how to talk about them on social media without breaking the review sites' rules, and how they fit next to word of mouth, referrals and the rest of your local marketing. The advice is written for owners who run the business and the marketing at the same time, so it sticks to steps you can take in an afternoon rather than campaigns that need an agency.

1 guide · about 23 min of reading