How to add Google reviews to your website

Someone who finds your website from a search wants one thing before they call: proof that people nearby hired you and were glad they did. Your Google reviews are that proof, and right now they sit on Google, out of sight of anyone who doesn't go looking.

This guide shows how to add Google reviews to your website four ways: a link or button to your profile, hand-picked quotes, Google's Places API and third-party widgets. You'll get steps for Wix, Squarespace, WordPress and Elementor, GoDaddy, Square Online, Shopify and Canva, advice on where reviews do the most work, and the Google and FTC rules most guides on this topic leave out.

It assumes you already have some reviews worth showing. If you don't yet, start with how to ask customers for reviews and come back.

How to add Google reviews to your website: four methods

There are four ways to add Google reviews to your website. Link to your Google reviews with a button, quote a few reviews with the reviewer's permission, pull reviews in through Google's Places API, or paste in a widget from a review company. Most small businesses should start with the link, then add quotes.

The link is the only method that shows visitors every review you have and can't slow your pages down. Quotes do the most per inch of screen, because the right review sits next to the right service. The API and widgets update themselves, and they bring code, accounts and terms to keep an eye on. A sensible order:

1. 1

   Add the link

   A Read our reviews on Google button on your contact page and service pages.
2. 2

   Ask to quote

   Reply to two or three detailed reviews and ask if you can feature them.
3. 3

   Place the quotes

   Put each quote on the page for the service it describes.
4. 4

   Add a widget if you want one

   Only if your builder allows code and the page stays quick on a phone.

Method 1: link to your Google reviews with a button

A clear link to your reviews works on every website builder. It sends visitors to the full set of reviews on Google, and it never breaks when a widget company changes its plans.

Which Google link to use

There are two links, and they do different jobs.

• To let visitors read your reviews, link to your Business Profile on Google Maps. Open your business on Google Maps, choose Share and copy the link.
• To let customers write a review, use the review link from your Business Profile. Google's help page on creating a review link or QR code gives the steps: go to your Business Profile, select Read reviews, then Get more reviews, and select Copy.

Most visitors haven't bought from you yet, so the read link belongs on public pages. Save the review link for pages only customers see, such as a payment confirmation page, and show it to everyone who reaches that page. Open either link on your phone before you publish it. How to find your Google review link walks through testing it.

Website copy: a reviews line for a footer, contact page or service page

CopyPrint

What customers say about [Business name]

Read our reviews on Google: [link to your Business Profile]

Been in recently? We'd be grateful for an honest review: [review link]

An embedded Google map on your contact page is another path to your listing, but you don't control what its card shows, so keep a written reviews link beside it.

How to word your rating and the Google name

Google publishes brand guidance for businesses that share their reviews. The guidance on using customer reviews says: "Don't imply that ratings come from Google." It gives "Google-rated" and "Google rating" as examples to avoid and suggests describing your rating as being "on Google." It also asks you to "include an 'as of' date when sharing your overall rating or number of reviews."

Method 2: quote your best reviews, with the reviewer's permission

A short quote beside the service it describes does more than a scrolling wall of reviews. Someone reading your water heater page wants to hear from a customer whose water heater you fixed.

Google's brand guidance says user reviews "belong to the person who wrote them" and tells businesses to "get consent from reviewers to use their reviews in your marketing." To ask, it suggests replying to the review, and it notes that "Google can't provide you with additional contact information."

Here is what that reply can look like. The business and the reviewer are made up.

MMarisol T.

Google

Called on a Friday about a dead patch in the backyard and they had a crew out Monday. They found the problem with the sprinkler zone, explained it and fixed it the same day. Lawn's green again.

Reply from Greenway Landscaping (example)

Thank you, Marisol. Glad the back lawn is coming back. Would you mind if we quoted your review on the irrigation page of our website, with your first name and last initial? Either answer is completely fine.

When the reviewer is a regular whose email you already have, a private message works too. How to respond to positive reviews has more replies to adapt.

Email: asking a customer if you can quote their Google review

CopyPrint

To

[Customer email]

Subject

Could we quote your Google review on our website?

Hi [First name],

Thank you for the review you left for [Business name] on Google. The whole team read it.

Would you be comfortable with us quoting it on our website? We'd use your words exactly as written, with your first name and last initial, and a link back to the review on Google.

A quick yes or no by reply is perfect, and no is a perfectly good answer.

Thanks, [Your name]

[Business name], [street address, city, state, ZIP]

How to display a review quote on your page

Once you have a yes, show the quote in a way visitors can trust. Here is one taken apart (a made-up example).

1. 1

   "They found the problem with the sprinkler zone, explained it and fixed it the same day."

   The review, word for word

   Quote exactly. Trimming a sentence is fine when the meaning stays the same. Never reword.

2. 2

   Marisol T.

   Who wrote it

   The name format you agreed on. Ask separately before using a full name or a photo.

3. 3

   on Google, May 2026

   Where and when

   The source and the month, so readers can judge how recent it is.

4. 4

   Read this review on Google

   A link to the original

   Anyone can check the quote is real, and see your other reviews while they're there.

5. 5

   4.8 stars on Google, as of June 2026

   Your overall rating

   Google's guidance asks for an as-of date whenever you share a rating or review count.

Keep a simple consent record: the reviewer's name, the screenshot or email where they agreed, the date and the pages where the quote appears. As a rule of thumb, swap in recent quotes every few months. If a reviewer later asks you to take their quote down, take it down. For flyers, social posts and ads, see using customer reviews in marketing.

Method 3: the Google Places API, for sites with a developer

Google Maps Platform's Places API can return your rating, your total number of reviews and a handful of the reviews themselves, which a developer can display in your own design. It suits custom-built sites with someone technical looking after them. On Wix or Squarespace, a widget does the same job with far less work.

Know the limits before you pay anyone to build it. Google's Place reference describes the reviews field as a "list of reviews about this place, sorted by relevance. A maximum of 5 reviews can be returned." You don't choose which five. On the Place Details page, the reviews field is listed among the fields that trigger the Place Details Enterprise + Atmosphere SKU, which is how Google bills for it, so check current pricing before you build.

The Places API policies set display rules your developer has to follow.

The no-storage rule catches people out: a nightly script that copies your reviews into your own database runs against it. Ask your developer how they'll keep the page quick within the policy.

Google review widgets for your website: free and paid

A review widget is a ready-made box of reviews. You connect your Google Business Profile in the widget company's dashboard, choose a layout (carousel, grid or badge) and paste the code it gives you into your site. The widget then loads your reviews from the company's servers whenever someone opens the page.

Search for a free Google reviews widget for your website and you'll find plenty. Before you pick one, ask:

• How does it get your Google reviews, and which Google terms does it follow for attribution?
• What does the free plan include? Check for the company's own branding, caps on reviews or page views, and slower refreshes.
• What happens if you stop paying? Some widgets disappear, and some freeze on old reviews.
• Does it have a minimum star rating filter, and is that filter off by default?
• Does it add its own Google Reviews badge, or call your score a Google rating? Both run against Google's brand guidance above.

How to embed Google reviews on Wix, Squarespace, WordPress and other builders

Whichever widget you choose, the pasting step is much the same on every builder: find the block called Code, Embed or HTML, paste the snippet, publish, and then check the live site.

1. 1

   Copy the snippet

   From the widget company's dashboard. Copy all of it, start to end.
2. 2

   Add a code block

   Code, Embed or HTML, depending on your builder.
3. 3

   Paste and publish

   Some builders only run the code on the published page.
4. 4

   Check it on a phone

   Logged out, in a private window, on mobile data.

Menus move around, so if your screen doesn't match, check your builder's help page for the current steps.

How to add Google reviews to a Wix website

In the Wix Editor, select Add Elements, then Embed Code, and choose the HTML embed option. Paste the snippet, apply it, then drag and resize the box. Wix's article on embeds and code on your site says HTML elements can display widgets such as calendars. Judge the result on the published site. The Wix App Market also lists review apps that install without code.

Squarespace

Edit the page, add a block, choose Code, click the pencil icon and paste the snippet. Squarespace's help page on code blocks says: "To add JavaScript or an iframe to a code block, your site needs to be on the Core, Plus, or Advanced plan." Most widgets need one or the other. The same page warns that "your code sometimes doesn't appear while you're logged in, even when visitors can view it," so test from a private window.

How to add Google reviews to a WordPress website

Click the Block Inserter, or type /html in a new paragraph block, to add a Custom HTML block. Click Edit HTML, paste the snippet and update the page. WordPress's documentation for the Custom HTML block explains that for accounts without the unfiltered_html capability, such as contributors, disallowed tags like script and iframe are stripped when the post is saved. If the widget vanishes after saving, paste it again from an administrator account. Many widget companies also offer a WordPress plugin. On WordPress.com, check what your plan allows for plugins and custom code first.

On Elementor, drag the HTML widget onto the page and paste the snippet into its text area. Elementor's article on the HTML widget says access is restricted to admins by default because the code "can potentially contain malware."

GoDaddy

In Websites + Marketing, open the page and add a section. GoDaddy's help page on adding HTML or custom code says to search for the HTML section, paste the code in the Custom Code field and "leave Forced Height blank for auto-height." It warns that "a height of 0 pixels is equivalent to deleting the section." Preview, then publish.

Square Online

In the site editor, open the page, select +Add, then Section, and choose Embed code. Paste the snippet and publish. Square's article on embedding code is written for Square Online Plus and Premium subscribers, and warns that "pasting invalid or incomplete code can cause problems with your website."

Shopify

In the theme editor, add a section where you want the reviews. Many Shopify themes include a Custom Liquid section that accepts HTML, so paste the snippet there and save. If yours doesn't, most review widget companies offer a Shopify app instead. Try it on a duplicate of your theme first.

Canva

Canva's website builder leaves less room for outside code. A button or text link to your Google reviews works on any Canva site. For a widget, follow the widget company's own instructions for Canva sites and check the published site on a phone.

Where to put Google reviews on your website

Put reviews next to the decisions visitors make: beside the Book now button, on each service page and on the contact page. A review does the most work at the moment someone is deciding whether to call, and far less on a separate reviews page nobody visits.

These are made-up examples of one pattern: the review closest to what the visitor is looking at, near the button they'll press next.

Page speed and phone layout

Every widget adds code the visitor's phone has to download and run. One widget on one page is usually fine. A widget on every page, plus a floating badge, plus a chat bubble, adds up. Rules of thumb:

• Put the live widget on one or two pages, and use static quotes elsewhere.
• Place it below the main content, so your headline, phone number and booking button show first.
• Run the page through Google's free PageSpeed Insights before and after. If the result drops sharply, move the widget off that page.

On a phone, check that carousel arrows are big enough to tap, that a floating badge doesn't cover your Call or Book button, and that long reviews are cut short with a Read more link.

Will review markup on your website get you stars in Google?

No, not for reviews of your own business. Google's documentation on review snippets says that when the entity being reviewed controls the reviews about itself, its pages "are ineligible for star review feature." Its example is a review about a business placed on that business's own website, "either directly in their structured data or through an embedded third-party widget."

The same page says: "Don't aggregate reviews or ratings from other websites." So copying your Google reviews into review markup, by hand or with a plugin, won't put stars next to your website in search results. If a widget offers rich snippets or schema as a feature, leave it off for reviews of your own business.

Reviews on your site still help the people reading them. For how Google reviews and local search relate, see do Google reviews help SEO.

Can you show only your best Google reviews?

Featuring a few quotes you have permission to use is normal marketing, as long as the overall picture stays fair. Filtering a live feed so that low ratings never appear, then presenting it as what your customers say, is where the FTC comes in. Link to your full Google profile next to any selection.

Two FTC sources apply. The FTC's rule on consumer reviews has a review suppression section, 16 CFR 465.7. Its paragraph (b) prohibits a business from misrepresenting that the reviews displayed on its website or platform represent most or all the reviews submitted, when reviews have been suppressed based on their ratings or negative sentiment. It lists reasons for removing a review that apply to every rating alike, such as defamatory, harassing or obscene content, someone's personal information, clearly false content, or a review the business reasonably believes is fake.

The FTC's questions and answers on the rule say reviews featured in advertising or marketing "become testimonials," and that "the use of non-representative consumer reviews in marketing could be deceptive in violation of Section 5" of the FTC Act. They also say "organizing reviews is not suppressing reviews under the rule," while organizing them in a way that makes negative reviews hard to find could still violate Section 5.

In practice:

• Leave widget rating filters off.
• Label a selection honestly ("A few recent reviews") and link to all your reviews on Google next to it.
• If you remove a review from your site, do it for a reason that would apply to a five-star review too.
• Reply to critical reviews on Google instead of hiding them. How to respond to negative reviews has examples.

This is general information, not legal advice. State laws can add their own rules, so talk to a lawyer about anything that matters to your business. The FTC fake review rule covers the rest of the rule.

Extra care for health practices and other private services

Dentists, doctors, therapists, counselors and anyone whose clients would rather keep their visits private need more care: a quote on your website tells the world a named person was your client.

• Use a first name and last initial, or initials only, and agree the format with the reviewer.
• Get consent in writing even when the review is already public on Google, so you have a record.
• Leave treatment details out of anything you write around the quote, such as a heading or caption.
• Check with whoever handles HIPAA compliance for your practice before you publish patient reviews.

The same care applies when you reply to reviews. HIPAA-compliant review responses shows how to thank a patient without confirming they are one.

Common mistakes when adding Google reviews to your website

Most problems come from treating a widget as finished once it's pasted in. Here they are side by side.

One more is easy to miss: a widget that quietly stopped working. Free plans change, accounts lapse, and an empty box with a spinning loader looks worse than no reviews. If a review is missing from the widget, check whether it shows on Google at all: Google reviews not showing up explains why some never appear there.

A checklist before you publish

Google reviews on your website

• Added a Read our reviews on Google link to your contact page and footer, and tested it on a phone
• Asked each reviewer before quoting them, and saved their answer
• Quoted reviews word for word, with name format, source and date
• Written your rating as stars on Google, with an as-of date
• Removed any homemade Google badges and stars next to the Google logo
• Checked your builder plan allows the widget's code
• Left the widget's star filter and review markup settings off
• Linked to all your Google reviews next to any widget or selection
• Checked page speed before and after, and tested the published page on a phone
• Set a reminder to refresh quotes and check the widget every few months

0 of 10 done

Where Reputation Beam fits

A website can only show the reviews you have, and Reputation Beam works on getting them. You send review requests by text message or email from the dashboard, using templates with placeholders for the customer's name, your business name and the review link. Each request carries its own link, which expires after 72 hours. Each customer's permission to be texted is recorded, and a customer who replies STOP gets no more texts. If you book through Square, a request can go out after an appointment.

Your Google and Yelp reviews show up together in one feed in the dashboard, and you can reply to Google reviews from there, which is handy when you're replying to ask a reviewer if you can quote them on your site.

Keep going

A reviews section works best when new reviews keep arriving. How to get more Google reviews covers the steady habits behind that, and a Google review QR code puts your review link on the counter and on receipts. If you text customers for reviews, read the rules for texting customers first. And before you quote anything, Google's review policy explains what businesses can and can't do on Google itself.