Guides to reviews for local businesses
Practical, step-by-step help with asking customers for reviews, answering the good ones and the bad ones, and following the rules for texting and reviews. Written for owners who run the business and the marketing at the same time.
NewHow to ask customers for reviews, with templates
How to ask customers for reviews in person, by text and by email: when to ask, what to say, templates for local businesses and the Google and FTC rules.
October 13, 2026 · 27 min read
Latest guides
NewResponding to reviewsHow to respond to positive reviews, with examples
How to respond to positive reviews on Google and Yelp: a three-step formula and more than 40 example replies for trades, clinics, salons, shops and restaurants.
October 16, 2026 · 21 min read
NewGoogle Business ProfileHow to get more Google reviews without breaking the rules
How to get more Google reviews with a weekly routine: set up your review link, ask every customer the same way, track the results and stay inside Google's rules.
October 15, 2026 · 18 min read
NewResponding to reviewsHow to respond to negative reviews, with examples
How to respond to negative reviews on Google and Yelp: a four-part reply, worked examples for common complaints, privacy limits for clinics, and when to report.
October 13, 2026 · 26 min read
NewRules and complianceTexting customers for reviews: consent, opt-outs and timing
Is it legal to text customers for reviews? What the TCPA, the FCC and carriers expect on consent, STOP replies, sending hours and 10DLC, with texts to copy.
October 13, 2026 · 24 min read
Browse by topic
Each topic lists its guides in a reading order.
- Getting more reviewsWhen and how to ask customers for reviews, with text and email templates.1 guide
- Responding to reviewsReplies to good, bad and suspicious reviews that future customers will read.2 guides
- Google Business ProfileHow reviews work on Google, and how to keep your profile in good standing.1 guide
- Rules and complianceTexting consent, review policies and the rules on incentives and fake reviews.1 guide
Get the free review request checklist and new guides
Twenty checks to run before you ask customers for reviews, as a one-page PDF. After that, a short email when new guides go up, at most once a week.